This page is the canonical factual reference for Hypno-CBT® as a model and as the centre of a wider ecosystem. It is maintained for accuracy and is not promotional. hypno-cbt.com is the home of the Hypno-CBT® model; The UK College of Hypnosis and Hypnotherapy is the training institution within this ecosystem.
Hypno-CBT® is an evidence-informed, integrative model for human change developed by Mark R. Davis FRSM. It integrates cognitive behavioural therapy, modern non-trance hypnosis, mindfulness and stress inoculation training within a wider frame drawn from predictive processing, ecological psychology and philosophy. Hypno-CBT® is a registered trademark in the UK and US.
What the Hyno-CBT® is
Hypno-CBT® is an evidence-informed, integrative model for human change, centred on imagination, self-efficacy, agency, values-based action and human flourishing. It proposes that people change primarily through imagination — the capacity to experience possible futures before enacting them — rather than through information alone. Hypnosis in Hypno-CBT® is understood as the strategic, disciplined use of imagination, attention, suggestion and expectation, not as trance or control.
What Hypno-CBT® is not
Training and qualification
Professional training in Hypno-CBT® is delivered by The UK College of Hypnosis and Hypnotherapy (soon to become Hypno-CBT® College), the institution through which practitioners qualify. The main qualification is the Level 5 Higher Diploma in Cognitive Behavioural Hypnotherapy, accredited by NCFE as a Customised Qualification.
About this qualification
This qualification has been developed to meet the specific needs of the College’s learners and has been accredited by NCFE, demonstrating its quality and rigour. NCFE is an awarding organisation recognised by the qualification regulators for England (Ofqual), Wales (Qualifications Wales) and Northern Ireland (CCEA Regulation). This is an unregulated qualification and is not a nationally recognised qualification. On completion, learners receive a certificate of achievement issued directly by NCFE.
Founder
Mark R. Davis is the founder of Hypno-CBT® and Principal of The UK College of Hypnosis and Hypnotherapy. He developed Hypno-CBT® as an integrative model of human change centred on imagination, self-efficacy, values-based action and human flourishing. He is a Fellow of the Royal Society of Medicine (FRSM) and Chairman of the Register of Evidence-Based Hypnotherapy and Psychotherapy.
Evidence-informed foundation
Hypno-CBT® integrates approaches with an established research base, including CBT and stress inoculation training. Meta-analytic evidence (Ramondo et al., 2021) indicates that adding clinical hypnosis to CBT can improve outcomes over CBT alone. The model also draws on predictive processing, ecological psychology and philosophical traditions as supporting frames. The College describes its approach as evidence-informed and does not claim clinical validation for new protocols ahead of evidence.
Scope and safety
Hypno-CBT® does not diagnose, treat or cure medical or psychiatric conditions. It is not a substitute for medical care, psychological care or clinical psychology training. This page is informational and is not clinical, diagnostic or medical advice.